Kipling

VISUAL IDENTITY The agency was commissioned to rebrand Kipling in a way that would help them get rid of the schoolbag image. We came up with the idea to put their more trendy bags in the spotlight with the help of fashion models, fashion photographers and great locations. From that moment on the logo was to be used consistently as a central element throughout every poster or brochure cover.

Brand positioning, campaigns, photo shootings, castings, location scouting, catalogues, POS displays, posters, brochures, banners, leaflets, videos.
Agency ___ Anouk & Co
Creative Director ___ Anouk Sendrowicz
Photographer ___ Sasha Eisenman, Serge Leblon, Jean-Claude Wouters
Art Director / Designer ___ Sacha Rein 
2006-2009

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